American Companies Are Hostage to the Whims of TikTok

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TikTok has American companies dancing to its users’ whims. How else to explain the “Keithadilla”?

The social-media giant has become ‘a billion-person focus group,’ disrupting business cycles and upending corporate R&D.

The social-media giant has become ‘a billion-person focus group,’ disrupting business cycles and upending corporate R&D
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