application is now catering to more than 200 million users on its platform, a fourfold jump from about three years ago, chief Mark Zuckerberg said on Tuesday.
The increase in user base comes as Meta shifts focus to the development of business messaging, as an uncertain economy slows down its core advertising business. Meta said it would shortly begin testing features which will help small businesses run ads that click to the messaging platform without the need for a Facebook account.
Small and medium businesses would be able to send personalised messages such as appointment reminders and updates on a holiday sale to their customers for a fee.Meta has been working to monetise its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees business messaging as the company’s next pillar. —
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Huge hikes in auditor fines may deal body blow to already shrinking profession, experts warn | BusinessExperts warn that massive new fines for auditors found guilty of misconduct could have unintended consequences, including wiping out the lower and independent tiers of the profession. | News24_Business
Source: News24 - 🏆 4. / 80 Read more »