Had the deal materialized, the “Bad Blood” singer might have joined a legion of celebrities who endorsed cryptocurrency products in recent years and now face vanished paydays and legal trouble in light of FTX’s high-profile implosion last fall.
Moskowitz did not respond to CNN’s request for comment, but told the New York Times that he “had no insider information about the talks.” In December, the Financial Times reported that the deal would have incorporated NFTs into Swift’s tour ticketing arrangement, but it failed after some FTX employees pushed the company’s founder and CEO, Sam Bankman-Fried, to kill the sponsorship due to its high price tag. Representatives for Taylor Swift declined to comment.
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