News Formal

Companies are reining in customer rewards programs. Here's why.

  • 📰 chicagotribune
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 91%

United States News News

United States United States Latest News,United States United States Headlines

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and customers are taking notice.

“While we’re assessing our own personal expenses, so are businesses,” Marshal Cohen, chief industry advisor of Circana and retail expert, told The Associated Press. “Businesses have to look and say, ‘Are these programs working? Are they working to full capacity? ... is there another way of doing this that wouldn’t cost us as much money?’”

Dunkin’ argued that its new rewards program would give its customers more flexibility and a larger variety of food and drink options — and in a statement to The Associated Press last week, the company said the new program lets “members celebrate their birthday even longer,” pointing to the three-day window within which customers can triple their loyalty points on birthday purchases.

Red Robin, which said it began the dine-in only and $4.99 minimum purchase requirements to its free birthday burger “to maintain the integrity of the promotion” and give guests “the best possible experience” by celebrating in restaurants — also introduced a half-birthday treat in 2023 “as an added gesture of appreciation.”

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 8. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

NYC-Based Companies Will Need to Show AI Hiring Tools Are Unbiased on Sex and RaceLocal Law 144 will require companies to submit an annual bias audit for AI tools designed to weed out job applicants.
Source: Gizmodo - 🏆 556. / 51 Read more »

Private sector companies added 497,000 jobs in June, more than double expectations, ADP saysThe U.S. labor market showed no signs of letting up in June, as companies created far more jobs than expected.
Source: CNBC - 🏆 12. / 72 Read more »

Judge blocks Biden administration officials from communicating with social media companiesA federal judge ordered some Biden administration agencies and top officials not to communicate with social media companies about certain content.
Source: abc7newsbayarea - 🏆 529. / 51 Read more »

Texas insurance rates on the rise as companies can increase prices immediatelyIn California, State Farm isn’t “like a good neighbor.” Homeowners are not “in good hands” at Allstate. Those companies have pulled out of California. Is...
Source: dallasnews - 🏆 18. / 71 Read more »

D-FW’s 150 largest companies for 2023 — from black gold to out-of-state relocationsThis year’s ranking of North Texas’ largest public companies is an important gauge for corporate rivals, a recruiting tool in a tight labor market and a guide...
Source: dallasnews - 🏆 18. / 71 Read more »

Judge blocks Biden administration officials from communicating with social media companiesA federal judge ordered some Biden administration agencies and top officials not to communicate with social media companies about certain content.
Source: ABC7Chicago - 🏆 284. / 63 Read more »