Currently focused on the cement industry, Carbon Upcycling uses patented technology installed at Enmax’s Shepard Energy Centre east of Calgary to capture carbon dioxide emissions produced by Alberta’s largest natural gas-fired power generating facility and sequester them in industrial byproducts for use in concrete production.
“This is just a starting point that we selected,” said Oco co-founder Madison Savilow, of the carbon-embedded ink that the company will be providing to Adidas for the production of 400,000 pairs of Terrex running shoes. “One of the issues that we’re seeing after talking to dozens and dozens of large, large consumer brands is that they all have this net-zero target that they’ve set for themselves,” Savilow said.
“Our goal is to eventually see every material that’s used in the consumer goods sector be made from a circular or regenerative process,” she said.