How Barbie made a surprising comeback | CNN Business

  • 📰 CNN
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 95%

United States News News

United States United States Latest News,United States United States Headlines

How Barbie made a surprising comeback

And now she is getting new life in “Barbie” the movie, distributed by CNN’s parent company Warner Bros. Discovery. The movie, out next Friday starring Margot Robbie, allows Barbie to question her own reality. Something consumers have been doing for decades. “Back in 2014 and 2015, we hit a low and it was a moment to reflect in the context of, ‘Why did Barbie lose relevance?’” said Ricard Dickson, president and chief operating officer of Mattel.

AMC Theatres reports they’ve sold more than 20,000 pre-sale tickets to Barbie and the new movie Oppenheimer. And at HomBom Toys in New York City, ‘movie Barbie’ is sold out. “I think I had 24,” said Ilene Gayer, owner of HomBom Toys. “They were gone within 48 hours.” But even a new movie may not be enough to draw up enough nostalgia for Barbie. “I wouldn’t want my granddaughters to grow up and be like Barbie,” said Patty Steffen from Fort Wayne, Indiana, who played with Barbies as a child.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The oldest craft brewery in the United States is shutting down after 127 years | CNN BusinessPour one out for Anchor Brewing: America’s oldest craft brewer is shutting down after 127 years in business.
Source: CNN - 🏆 4. / 95 Read more »

Elon Musk announces a new AI company | CNN BusinessElon Musk on Wednesday announced the formation of a new company focused on artificial intelligence, after months of teasing plans to build a rival to ChatGPT.
Source: cnni - 🏆 326. / 59 Read more »