Shopify has had talks to invest in Faire, two people familiar with the matter said. It would be the latest in a string of investments Shopify has made in its ecosystem.
Shopify has held talks to make a strategic investment in Faire, the wholesale marketplace company, according to two people familiar with the matter. The Canadian e-commerce company has discussed taking a stake of about 5% in Faire as part of the deal, one of these people said. It's unclear if talks were ongoing or if an investment would go through, and the total value of the discussed investment was unknown.in a deal where the startup raised a $416 million extension to its Series G.
Faire is an online wholesale marketplace that connects independent brands with retailers that can stock their products in their stores. Shopify and Faire already have an integration in place that allows merchants to sync their product inventory between the two platforms. While Shopify is better known for catering to DTC brands, B2B e-commerce has become a larger focus for the Canadian e-commerce company in recent years.
The deal with Faire would be the latest in a series of investments Shopify has made in companies within its own ecosystem. Its venture arm,