Bye bird, hello X: Crews start to remove Twitter sign at company's SF headquarters

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As Twitter continues with a rebranding effort, crews at the social media platform's San Francisco headquarters started taking down the company's sign and bird logo, but the job isn't done yet.

, crews at the social media platform's San Francisco headquarters Monday started taking down the company's sign and bird logo, but they didn't finish the job.

Crews blocked a lane on Market Street to take down the Twitter sign, letter by letter, but paused briefly as San Francisco police checked to see if they had a permit for the street closure. "People were pretty mad that that last lane was closed over there, but then the construction workers were also getting annoyed about the ongoing attention that people kept on coming," Livaan Hussan said.

While police determined the sign saga was not a police matter, crews stopped their work and left one side of the sign with the"er" in"Twitter" and the bird logo still hanging.

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