They stressed there is a need for responsible Al implementation as well as regulations, guidelines and laws to protect intellectual property , copyright and privacy of individuals to prevent any negative occurrences in the ad and content space.
“Advertisers should play a role in actively seeking diverse perspectives in ad creation and testing, which can help avoid reinforcing harmful stereotypes and instead foster inclusivity and positive representation. She said disclosure allows advertisers to demonstrate a commitment to honesty and transparency, fostering trust and goodwill among their audience.
“This has led consumers to believe they are legitimate, when, in fact, they are entirely fabricated, “ she said.Tan Kien Eng, group chief executive officer of dentsu Malaysia, agreed that regulations, guidelines and laws are required to protect IP, copyright, the privacy of individuals and to protect people from malicious deepfake content, fake news, unsubstantiated claims and scammers.
“In the area of craft, even though AI may have the ability to imitate human imperfection or be more human, I believe the demand for authentic human craft will become more premium,” Tan said.He said the advent of AI posed a challenge for the ad industry mainly in the area of investment in talent, in AI tools and to self-regulate.
“Creativity might begin to blur, and campaigns might start to have a measure of ‘sameness’, especially as people all jump on its bandwagon. “This will be especially useful as we look to grow innovation, consumer analysis and greater opportunities within eCommerce,” he said.“I see a positive impact, especially for agencies with the financial ability to invest and build safe and highly regulated AI solutions to ensure brand safety and brand relevance.
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