No more freebies: Companies crack down on customer perks and rewards

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Companies from Dunkin’ to Delta, Netflix to Sephora are pulling back on freebies and perks as they chase higher margins.

store, instead of at an Amazon-related store. The fee applies if the package's delivery address is near a Whole Foods, Amazon Fresh or Kohl's. Amazon owns Whole Foods and has a partnership with Kohl's for receiving returns.

Some retailers have tightened return policies, too. In March, Macy's shortened its return window from 90 days to 30 days. By making the change, the company said it can get products back on shelves more quickly when they're still in season. The move also reduces the odds that merchandise winds up on the clearance rack.

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