Molson Coors Acquires Bourbon Company as Spirits Overtake Beer

  • 📰 dcexaminer
  • ⏱ Reading Time:
  • 15 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 9%
  • Publisher: 94%

United States News News

United States United States Latest News,United States United States Headlines

The brewers of popular beer brands Blue Moon, Coors, and Miller Lite have announced the acquisition of a bourbon and rye whiskey brand as spirit sales continue to chip away at beer sales.

Molson Coors Beverage Company said in a statement that the acquisition of Blue Run Spirits is part of the company's"journey to broaden beyond our beer roots."“Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.,” Michelle St. Jacques, chief commercial officer for Molson Coors, said in a statement.

The move comes months after data released by the Distilled Spirits Council of the United States showed that spirits sales had a greater market share than beer sales in the U.S. for the first time. Spirits made up 42.1% of the market compared to 41.9% market share for beer in 2022.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 6. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bud Light owner Anheuser-Busch to sell eight labels to cannabis companyAnheuser-Busch, the owner of Bud Light and several other beer brands, is selling off eight of its labels to Tilray Brands, a cannabis company based in New York City. The eight labels the company will purchase from Anheuser-Busch include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
Source: dcexaminer - 🏆 6. / 94 Read more »

Taiwanese microchip company agrees to more oversight of its Arizona plant constructionTSMC has agreed to more scrutiny from the state when it comes to the safety of construction workers, Gov. Katie Hobbs said Friday. “Under this agreement, TSMC will adhere to requirements higher than those at the federal level.'
Source: FOX10Phoenix - 🏆 83. / 68 Read more »

German space company OHB announces KKR takeover bidOHB on Monday announced a voluntary public tender offer by US investment company KKR for all outstanding shares in the German space technology company, with the Fuchs family to retain permanent control of the company.
Source: Reuters - 🏆 2. / 97 Read more »