WSJ News Exclusive | Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround

📆 8/9/2023 8:16 AM
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Lyft has followed Uber in serving ads to all its app users as the company tries to reverse its fortunes under a new CEO

The ride-sharing company and its larger rival, Uber, are racing to build significant ad operationsRide-sharing company Lyft has begun selling display ads that run in its ride-share app and says it will

introduce video ads later this year.has introduced new advertising products as part of an ongoing effort to develop a consistent revenue stream beyond its core ride-share service.Continue reading your article with

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Lyft earnings: What to expect from Uber's smaller rivalAfter Uber reported strong earnings last week, all eyes will be on smaller rival Lyft when it posts results Tuesday afternoon. While Uber has engineered an impressive turnaround of its business that helped it notch GAAP profits in the latest quarter, Lyft hasn’t enjoyed the same benefits as its larger rival.
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