Gen Z influencers, quietly recruited by a company with deep GOP ties, rally to impeached Ken Paxton’s aid

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After a June gathering in Fort Worth sponsored by a new company, Influenceable, social media leaders began backing the suspended Texas AG and a controversial human trafficking film. Those who favor transparency in political advocacy are concerned.

from Paxton’s personal X account by July 26. The recruitment text includes the name and number for Influencable’s head of recruitment operations and links to a payment portal that’s run by a company that Influenceable’s website lists as a partner.the Paxton post to his 144,000 followers, adding that “there are few patriots in leadership like Ken Paxton.”. “STOP THE WITCH HUNT!”

Well-known white supremacist Nick Fuentes has repeatedly railed against the company, accusing it of working with Jewish political figures to paint him as an informant to federal law enforcement. Fuentes has also taken issue with the lack of disclosure by social media figures about their ties to the company.

Ian Vandewalker, an expert on the influence of money in politics and elections at the Brennan Center, said federal campaign regulations have not been seriously updated since the early 2000s. He said outdated rules, coupled with recent court rulings, have allowed dark-money groups and popular social media figures to have outsized — and often undisclosed — sway over political discourse.

Groups and individuals who are not directly connected to candidates or campaigns are also required to make disclosures if they are clearly advocating for the election or defeat of a candidate or for the passage or defeat of a measure.

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