News Formal

Africa's Data Pioneer: Terragon's 'Adrenaline' Shaping Telco-Driven Advertising Evolution - IT News Africa | Business Technology, Telecoms and Startup News

  • 📰 ITNewsAfrica
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 59%

United States News News

United States United States Latest News,United States United States Headlines

In the ever-changing realm of digital innovation, Africa's prominent Data and Marketing Technology company, Terragon, has taken center stage.

With a visionary approach that preempted the transformation of consumer data utilization, Terragon’s groundbreaking mobile advertising solution, ‘Adrenaline’, continues to set the precedent for privacy-driven marketing strategies within the African telco industry.The journey to revolutionizing advertising began in 2015, during the Mobile World Congress in Barcelona. It was on this global stage that Terragon unveiled ‘Adrenaline’ as Africa’s pioneering telco-data monetization platform.

This innovative data exchange empowers businesses with insights into customer behavior, preferences, and demographics, driving enhanced targeting and engagement strategies.The proliferation of mobile phone usage across Africa has created a unique opportunity for telcos to harness mobile phone numbers as identifiers for consumers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 27. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The age of process automation - IT News Africa | Business Technology, Telecoms and Startup NewsOver the past 100 years, technical advancements have accelerated automation systems, such as process automation. This has reduced non-value-added processes, enabling designers, engineers, and employers to focus on essential priorities. This sentiment is echoed by a report from the analyst group Omdia, titled “Taking Control of Industrial Digital Transformation.” The report emphasizes the need for […]
Source: ITNewsAfrica - 🏆 27. / 59 Read more »

Kura's new Operations Director: Owen Campbell - IT News Africa | Business Technology, Telecoms and Startup NewsKura has named Owen Campbell as its new Operations Director.
Source: ITNewsAfrica - 🏆 27. / 59 Read more »

Global TikTok Downloads Hit 3-Year High - IT News Africa | Business Technology, Telecoms and Startup NewsTikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. This strong...
Source: ITNewsAfrica - 🏆 27. / 59 Read more »