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Qualcomm banks on AI to get a bigger share of the automotive chip market

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Qualcomm is hoping to capitalize on the hype around generative AI to convince automakers to buy more of its chips.

This week, Qualcomm demonstrated potential future scenarios that its chips could enable with the assistance of large language models and generative AI.

A short-term goal for Qualcomm's language models is to create a smart user guide using a large language model that's been trained and fine-tuned on the dense user manuals that come with cars, said Nakul Duggal, automotive senior vice president at Qualcomm. Another frontier is driver monitoring, or using machine learning to determine if the driver is distracted or sleeping.

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