Show-business veteran eager to relaunch Dallas’ South Side Studios

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Steven Demmler says Texas is emerging as ‘the next hub of production the way Atlanta became one.’

Demmler said he has spent more than a decade working in finance. He has led the investment of millions into virtual production studios and traditional production companies in addition to film debt and equity, according to Talon.Demmler and Tony Armer, commissioner for the Dallas Film & Creative Industries Office, learned of the facility’s availability in April. Armer came to Dallas from Florida and had worked with Demmler on projects.

ushering in the most productive era of the St. Petersburg-Clearwater Film Commission’s 30-year historyAt the time of his hiring in October, Armer said he was “looking forward to engaging with the community and making Dallas a go-to destination.”“I said, ‘Steve, we need to get you to Dallas to come take a look at South Side Studios, I think there could be something we could do here.

Demmler and Talon started the negotiations with Matthews Southwest and arrived with a deal in August. Demmler and Armer are eager to start the development. “I’ve kind of bet my company’s future on South Side Studios because it’s far and away our largest and most concentrated investment,” Demmler said. “I think Texas is the next hub of production the way Atlanta became one.”

Armer said, “It’s just an empty warehouse now — a shell essentially, is what it is. It hasn’t been really designed for what productions need. So it’s really exciting, it’s going to be a huge game-changer.”

 

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