The former NFL quarterback, who many fans think is the greatest player ever, is joining Delta Air Lines DAL, +0.06%Inc. as a long-term strategic adviser.
Brady retired from the NFL earlier this year, and this upcoming football season will be the league’s first one without Brady since 2000. Some of Brady’s most lucrative endorsement deals are with Under Armour Inc. UAA, -3.06%, Ugg and Upper Deck. He also launched an apparel company called Brady Brand, a fitness company called TB12 and the NFT platform Autograph.
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