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Japanese companies drop Johnny & Associates’ stars following agency scandal

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Stars represented by Johnny & Associates are being dropped by Japanese companies following an investigation that confirmed that the late founder sexually assaulted hundreds of children.

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Companies, such as beverage maker Asahi Group Holdings, have begun to drop stars represented by the Japanese entertainment agency. Beverage maker Asahi Group Holdings — known for its Super Dry beer — will no longer air its ads featuring Junichi Okada, Toma Ikuta and Sho Sakurai, the company said Tuesday, and there are no plans to sign singers, dancers or actors affiliated with Johnny’s. Other companies, including Japan’s flagship carrier Japan Airlines and major insurer Nippon Life Insurance Co., are following suit in distancing themselves from the scandal.

Sho Sakurai listens to a question during an interview in Tokyo on Sep. 17, 2020. Beverage maker Asahi Group Holdings will no longer air ads featuring Sakurai.

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