The yeast is then fermented, like in beer brewing, except that instead of producing alcohol, the yeast creates whatever byproduct Motif’s customers want. These ingredients can be customized to mimic flavors or textures similar to those found in protein products like beef and dairy - a potential game-changer for the budding industry of plant-based foods, which has seen everything from burgers to cheese alternatives gain popularity in recent years.
Take Impossible Foods, backed by top investors from Bill Gates to GV. Its soy and vegetable based burger still bleeds like the traditional beef version because of an added ingredient called heme, a molecule found in nearly all living plants and animals. Impossible’s products rely on this ingredient, which is hard to source. But, as Jason Kelly, Ginkgo Bioworks cofounder and CEO says, Impossible doesn’t manufacture its own heme in-house. And that’s where labs like Motif come in.
“Instead of making another Impossible, we’ll be an ingredient supplier. We’ll supply the Impossible nugget or the egg-free whatever. There are many people who have branding and food development expertise who’d love to make new products in this space, but only a handful have the funding to do,” says Kelly. “We’re focused on what you’d add to the existing supply chain to make it better. All these companies need it to make a veggie fish stick that tastes good.
Ginkgo Bioworks was first founded in 2008, based largely on research developed at the Massachusetts Institute of Technology by scientist Tom Knight, one of the company’s cofounders who came to biology after decades of work as a computer scientist. Knight’s philosophy of synthetic biology is to treat it as akin to computer programming, and Kelly sees his company as being a biological programmer.
“We’re like app developers writing a microbial app,” he said. “And our customers come to us and say, ‘Hey can you make me an app that does this?’”, which leverages the company’s assets and IP to create microbes that can replace or supplement fertilizer for different crops. That company kicked off with a $100 million series A round with investments from its parent companies and Viking Global Investors LP.
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