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Tech companies try to take AI image generators mainstream with better protections against misuse

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Artificial intelligence tools that can conjure whimsical artwork or realistic-looking images from written commands started wowing the public last year. But most people don't actually use them at work or home.

That could change as leading tech companies are competing to take text-to-image generators mainstream by integrating them into Adobe Photoshop, YouTube and other familiar tools.

A backlash followed, including copyright lawsuits from artists and photo stock company Getty, and calls for new laws to rein in generative AI technology's misuse to create deceptive political ads or abusive sexual imagery. “When we talk to customers about generative technology, mostly what we hear is a lot of the technology is really cool, but they don't feel like they can use it because of these questions,” said Adobe's chief technology officer for its digital media business, Ely Greenfield.

Some competitors are taking note. ChatGPT-maker OpenAI unveiled its third-generation image generator DALL-E 3 on Wednesday, emphasizing its impressive capabilities and future integration with ChatGPT along with new safeguards to decline requests that ask for an image in the style of a living artist.

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