Search software company Elastic files for IPO as competition with Amazon heats up

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Elastic would be the latest open-source software company to arrive on public markets.

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Search company Elastic rises 104 percent on first trading dayElastic, a company that commercializes the Elasticsearch open-source software for search, saw its stock rise as much as 104 percent in its market debut. That sounds like a lawsuit on underwriters
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Some advertisers are moving half of their search budget from Google to Amazon: ad industry sourcesAdvertisers are spending three to five times as much on Amazon ads this year as they did a year ago, and some are moving 50 percent of their old Google search budgets to Amazon search instead. Yup ... As Amazon continues to knock off brand name products all paid for by the brand manufacturers and brand advertisers and yearly Prime fees. One day soon we're all going to pay for Bezo's 'take over the world' master plan.
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