Flutter eyes Balkan expansion with acquisition of Serbia's MaxBet

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DUBLIN (Reuters) - Fanduel and Paddy Power owner Flutter said on Wednesday it had bought an initial 51% stake in Serbia's number two sports betting and ...

STORY CONTINUES BELOW THESE SALTWIRE VIDEOSDUBLIN - Fanduel and Paddy Power owner Flutter said on Wednesday it had bought an initial 51% stake in Serbia's number two sports betting and gaming operator MaxBet for 141 million euros in a bid to expand in the Balkans.

Flutter, the world's largest online betting company, said the 700 million euro Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of approximately 15%.

 

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