SodaStream, the Israel-based manufacturer of counter-top carbonators, is increasing its presence in Canada amid growing sales and increased demand for sparkling water.
The new plant in Mississauga will refill the carbon dioxide canisters that those machines use to turn tap water into carbonated water. Before the new plant began operations last month, when customers purchased new canisters in store their empty ones were sent to a refilling station in New Jersey. Birnbaum himself once chided his firm’s future suitor for launching a bottled-water brand: “Shame on PepsiCo,” he said in 2017, according to the Wall Street Journal.
“People should continue using it happily and they shouldn’t really care who the shareholders are. Did they know who the shareholders were before Pepsi acquired SodaStream?” he asked.
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