- Automakers and technology companies racing to develop self-driving vehicles are running into a problem: cars that can think are no good without affordable and reliable technology that allows cars to see.
Pressure to launch self-driving cars is already pushing many players to place bets on the technology. General Motors Co, Ford Motor Co and BMW are expected to deploy sensors from well-funded lidar startups Velodyne and Innoviz on their initial self-driving cars over the next two years. The initial payoff for investors and startups looks thin. Automotive lidar is expected to generate only $2.5 billion in revenue by 2025, according to industry researcher IHS Markit.
“We want to see an ecosystem happen. There’s a diversity of technology that we’d like to gauge different strengths and weaknesses in how you approach the technology. It’s also good to have competitive market pressure,” Eustice said. Even experts do not seem to agree on the etymology of the name lidar, which is either a mashup of light and radar, according to the Oxford English Dictionary, or an acronym for light detection and ranging .Tesla CEO Musk insists the electric carmaker’s so-called “Autopilot” system does not need it, relying instead on a combination of radar, cameras and software.
Putting the cart before the horse. Money doesn't mean you can defy the laws of physics. You're supposed to define your parameters and then seek out the technology to enhance. Good grief
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Source: Forbes - 🏆 394. / 53 Read more »