Their pockets help fuel our economy and their spending habits determine the success of many business endeavours. They were born between 1981 and 1996, they are called millennials and, according to Prof Roland Goldberg from the Faculty of Economic and Management Sciences at the North-West University , retailers would be remiss to ignore their specific spending needs.
“Many millennials are much more conscious of environmental and social issues, so they often prefer to support brands and products that align with their values, which include sustainable and ethically sourced items.
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