is holding a market inquiry into digital media and platforms in South Africa and on Tuesday explained the issues at play in a panel discussion.
South Africa is seeing a shift in the consumption of digital news due to the increasing use of smartphones The commission’s inquiry follows several investigations led by competition authorities globally on the impact of digital platforms on news media. This includes the generation of advertising revenue and the ability of news media sustainably to provide quality news content to the benefit of consumers and democracy.
Traditional classifieds and print advertising revenue has declined; and while digital advertising revenue has increased and there is potential for aggregator content revenues, digital platforms and ad-tech markets can influence competition for these revenue streams.
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