Whether or not they're actually successful in India, pretty much all of the world's major smartphone vendors clearly care a lot about their performance and progress in the single most populous country around the globe. That's obviously because there are so many prospective mobile device buyers out there, but also due to the incredible resilience of the Indian smartphone market, which used to show promising signs of growth when shipments were falling nearly everywhere else.
The world's number one smartphone vendor leads the hierarchy in India with a pretty narrow advantage over silver and bronze medalists Xiaomi and Vivo respectively after more or less doing the same in both Q1 and Q2 2023 as well. 17 percent just so happens to be Vivo's exact market share in third place, which is also a very positive result given that Samsung and Xiaomi only hold 18 percent slices of the pie each and India's China-based bronze medalist has somehow managed to mostly keep its sales numbers in the region unchanged from last year's third quarter.