"I think it's the cycle slowing down. Superstars and Stan Smiths have been around a long time and they have waves that they come through," Johnson said.
Johnson said the sneakers were still selling, just not as quickly as they once did in 2016, when it seemed"every teenage female, potentially in the world, needed to have a pair." Two years later, and it seems the trend is almost completely over, but Adidas is still seeing growth in important markets like the US, Rorsted noted.
Part of that is due to the growth of relatively new franchises like Ultraboost — which Rorsted says is now worth more than $1 billion for Adidas — as well as managing and reintroducing other classic retro shoes like the Yung."In a normal year, we'll have between 20 and 30 launches of Yeezy products," he said."Three years ago, we did two or three.
Adidas also said in its earnings report that a supplier issue related to apparel will cause the company to miss some opportunity for moderately priced apparel, which will be a drag on growth for 2019.SEE ALSO:
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