Transformation will accelerate diversity and growth in the PR industry

The two public relations and communication management bodies have engaged on possible collaboration since 2016 and these were reignited by the keynote address I delivered during the Zambia Public Relations Association’s recent conference.

The observation is that the fake news phenomenon has potential to undermine developmental objectives of the public relations and communication efforts, whilst it also presents an opportunity to raise the bar in terms of the industry skills set. It will further enable only practitioners registered with the professional body to practice, regulate standards and ensure ethical conduct.

"Therefore, the Public Relations Institute of Southern Africa is committed to a process of transformation that will accelerate opportunities for diversity and growth and will make its membership representative of the South African population at all levels.”

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