Boosting Business Growth and Customer Engagement With AI

  • 📰 wwd
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 68%

United States News News

United States United States Latest News,United States United States Headlines

Google’s Kevin Fried discusses how to navigate AI and the technology’s meaningful implications.

Companies have been making major investments in AI in the last year, hoping to streamline processes both in-store and online. Though the, told the audience at the WWD Apparel & Retail CEO Summit that there are still a lot of questions surrounding AI.

What both of these examples show is AI’s ability to make sense of the tail of data and make informed predictions accordingly. “In the end though, it is human beings making sense of that data and doing something about that data that is ultimately most important,” said Fried. “Thinking about this as a powerful tool that allows you to make predictions, but also needs human beings to be able to activate on it is what it’s all about.

Moreover, Fried joked that it may be “a potentially provocative statement for everyone in the room, but I think for your consideration, AI should probably be the most boring thing that you do in 2024.” In a lot of ways, he said, a ton of new AI solutions are popping up and while some of those are incredibly interesting and experimentation is positive, “foundationally using AI to impact marketing efforts and the different divisions within your business is going to be what’s ultimately critical.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Business Highlights: Europe’s inflation eases; the state of US unionsBusiness Highlights: A summary of the day’s top stories in the business world.
Source: AP - 🏆 728. / 51 Read more »

Texas business climate is No. 1, business publication saysTexas had the best business climate of any state last year, the first time in more than a decade that the Lone Star State ranked No. 1 in the annual...
Source: dallasnews - 🏆 18. / 71 Read more »