These are the stocks that will benefit — and lose out — from the wellness trend, Morgan Stanley says

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From nutrition to beauty, a 'global shift to wellness' is taking place — not just among consumers but also governments, the investment bank says.

Weight loss drugs have been in the spotlight. But they're just one aspect of a growing focus on health — on the part of both consumers and governments. The Covid-19 pandemic was a big factor behind the rising focus on weight and its implications for health, Morgan Stanley noted.

Pro takes a look at the stocks Morgan Stanley says will be affected by those trends — both positively and negatively. Beneficiaries Morgan Stanley said "functional" foods, waters, skincare and cosmetics, and consumer health should be well positioned. The wellness trend should be positive for companies that focus on nutrient-dense foods, such as protein powders and other protein-enhanced foods like premium yogurts, the bank said.

's Michael Bloom contributed to this report.

 

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