Car Companies Exploiting Personal Data and Money

This is highway robbery. Car companies are taking our personal data and our money, and drivers don’t have much choice but to hand it all over.

A new car costs an average of $66,000, 47 per cent more than four years ago. That car companies are also looking to make a buck off the data their cars harvest feels especially slimy. For $66,000, privacy should come standard. Car makers can gather information through their websites, and through advanced in-car sensors and data recorders, microphones, cameras, GPS, connections to your phone and third-party apps like Google Maps and Spotify.

And this problem isn’t going away. The revenue connected cars generate – through in-car purchases and services, or by selling data to third parties, for example – is expected to grow from tens of millions to hundreds of millions of dollars by the end of the decade, according to several estimates. Connected cars aren’t all bad of course; far from it. They allow for over-the-air software updates that could prolong a vehicle’s life, and they have the potential to make roads safer.

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