Few events can stitch together the various webs of American culture like the Super Bowl, and the numbers this year bear that out: With 123.7 million viewers, according to Nielsen Media Research, the Big Game last Sunday was the most-watched broadcast since the Apollo 11 moon landing in 1969.
In our industry, getting Super Bowl ads is definitely relationship-dependent. An agency and client will rarely go to a vendor they don’t know and trust for a piece with millions of dollars on the line. Our key decisions are actually based on building the long term and not what feels fast and easy. focusing on growing relationships that last and consistently keeping the work you are doing fresh and interesting.
Your work on these was a mix of sound design, mixing, production, arrangement and original music. How do you approach each of those roles differently? Music production work like this is a competitive space, dealing with both huge companies and smaller houses. How do you guys compete within that environment, and stand out against your competitors?