Adversity and failure are inevitable companions in life’s journey. An estimated 76% of people have faced at least one traumatic or adverse situation in their lifetimes, according to research from. Adversity comes in many forms – financial difficulties, health crises, professional setbacks, and personal losses. These challenges can be daunting and dispiriting. Whatever form they come in, they test our resilience, determination, and spirit.
Annie Franceschi faced failure when she tried to sell a business retreat on a Disney Cruise, but when it didn’t work out, she asked herself a crucial question: “Does failure here need to be the end of the story?” And she found that it did not.
Successful entrepreneurs are great at experimenting, and experimenting isn’t just about having ideas – it’s about executing them, whether or not they end up working out. “You have to put the idea into action to find out if it’s going to work. Experimenting is risky because failure is an unavoidable part of the process. There’s no way around it, and sometimes your hypothesis will be wrong. Not every idea is going to be a winner. Some will fall flat.