SM Green Finds: Doing green business with women-led enterprises

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March is Women’s Month, and this is a good opportunity to honor and celebrate these women-led enterprises that not only help promote the well-being of our communities but that of our planet as well.

At SM Home, there is a line of bedsheets called Ultima Linen that are made of bamboo cotton. This product is a good addition to a green household and the lady behind this brand is Gigi Uy-Cirera.

“We make sure that the products we sell are aligned with our goals and practices, especially now that we have decided to lean into the sustainability agenda with our products and with the way we run our company,” she related. She is grateful for the support SM Home has extended to her and to her brand, adding that consumers are more aware about sustainable items.

She sourced her products from “reputable suppliers locally and abroad that adhere to high quality and sustainable standards”. She also brought into the country, the franchise for Martha Stewart – a premium home essentials brand who made a name for herself in the very competitive home furnishing space. SM Home is Sarmiento’s lead retail partner for this product line.

“Prior to being a supplier of Kultura, we participated in the trade fairs sponsored by the Department of Trade and Industry in Manila two to three times year. It was during one of these trade fairs that Kultura discovered us,” Yu said.

 

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