Former ESPN star Sage Steele praised UFC President Dana White’s decision to keep Bud Light as the company’s official beer sponsor in partnership with Anheuser-Busch. Bud Light received immense backlash over the last year for its partnership with trans activist Dylan Mulvaney. Bud Light saw Modelo surpass it as the No. 1-selling beer brand, and its sales were still down through the first month of 2024.
But Steele, who was at UFC 299, told 'OutKick The Morning’s' Charly Arnolt that everyone deserves a second chance and that it was a good move for White to keep Bud Light. 'I get it, but I said to Dana when we met a couple of weeks ago … I love that he did that because it’s like, No. 1, everybody deserves a second chance, in my opinion,' Steele said on the show. 'I really do believe that. And secondly, what a brilliant business move.