Athletic apparel retailer Outdoor Voices closes stores abruptly to focus on online business

  • 📰 dallasnews
  • ⏱ Reading Time:
  • 60 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 71%

United States News News

United States United States Latest News,United States United States Headlines

The brand, which sells women’s and men’s stylish athletic apparel and is known for its “Doing Things” exercise dress, at one time was being referred to as the...

The brand, which sells women’s and men’s stylish athletic apparel was once called the next Lululemon.

Shoppers wait in line to enter the store Outdoor Voice at NorthPark Center in Dallas, on Friday, Nov. 26, 2021. Outdoor Voices, an athletic clothing brand based in Austin, abruptly closed all 16 of its stores this week. The only Dallas store was at NorthPark Center and it closed Thursday. Stores were located in major U.S. markets including Austin and Houston.Ty Haney, CEO and founder of the brand in 2014, has been away from daily operations since early 2020 when she resigned while keeping a seat on the board. Haney started the brand in New York City and moved its headquarters to Austin in 2017. Haney is married to Mark Wystrach, lead singer of the American country music band Midland based in Austin.

In addition to its e-commerce business and stores, Outdoor Voices apparel is also sold by other retailers such as REI and Nordstrom through its wholesale operation. Both retailers were discounting the brand this week, matching slashed prices at Outdoor Voices store closing sales this week. The company hasn’t made any public statements about the brand’s future., Staff writer. Maria Halkias has covered the retail scene for The Dallas Morning News since 1993.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 18. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines