Hollywood’s streaming business is on the brink of catastrophe while price hikes continue to push more American subscribers away. Streaming video services are facing a number of problems, including high costs, high churn rates, and competition from other platforms. Meanwhile, a slew of U.S. customers are wondering if paying for their subscriptions is even worth it, The average U.S.
household pays a total of $61 per month for four streaming video entertainment services — which is up 27 percent from $48 per month last year — according to an annual study by Deloitte. The study suggests that price hikes could be near their breaking point, as just over one-third of survey respondents (36 percent) said the content found on streaming video services is not worth the price. Meanwhile, nearly half of respondents (48 percent) said they would cancel their favorite video on demand service if their subscription price is increased by even $5 per month. With regards to churn, the number is high, but is a little less than what it was last year, with 40 percent of consumers saying they canceled a subscription for a video streaming service in the past six months — which is down from 44 percent last year. The Deloitte survey also found that 67 percent want a streaming bundle so that they can access content across multiple services, while 63 percent said they want a bundle of services that they can customize every mont
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