Censorship pays: China's state newspaper expands lucrative online scrubbing business

BEIJING - People.cn, the online unit of China’s influential People’s Daily, is boosting its numbers of human internet censors backed by artificial intelligence to help firms vet content on apps and adverts, capitalizing on its unmatched Communist Party lineage.

“The biggest advantage of People.cn is its precise grasp of policy trends,” said An Fushuang, an independent analyst based in Shenzhen. Its other partners include Liangziyun, a Shenzhen-based tech company that operates nearly 1,000 social media accounts and has hundreds of millions of followers. People.cn, whose content-vetting business already has hundreds of employees, will set up an affiliate company in Jinan, the official Jinan Daily reported, drawn by the city’s proximity to Beijing and ample supply of college graduates that could join the firm as content analysts.

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