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Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer

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Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

It is a global company with more than two centuries of managing money but for Abrdn jokes in the media about the lack of vowels in its name is no laughing matter.Standard Life

Chief investment officer Peter Branner pointed a finger at the press, which he said continued to make “childish jokes” about the name change.

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