Fears for future of Kona Bikes as brand pulls out of major cycle show amid talk of "company meeting" today
While the stand was being taken down, a marketing specialist at the North American bike brand founded in 1988 told BRAIN that they would not be commenting on the matter. The line includes three builds — the Ouroboros CR, the Ouroboros CR-DL and the Ouroboros Supreme — Kona saying the new bikes will"catch the attention of both" mountain bikers and gravel fans.
One of the founders, Jake Heilbron, said at the time:"Kona remains committed to building great bikes, working with a rapidly growing network of independent bicycle retailers, and maintaining the Kona Way in everything we do. We're excited about the future and look forward to growing with the Kent family."
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