Snap stock pops after company announces plan to run ads in other apps

  • 📰 CNBC
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 72%

United States News News

United States United States Latest News,United States United States Headlines

Snap announced new ad offerings at its Snap Partner Summit on Thursday.

Snap stock popped to close up more than 1% on Thursday after the company announced its forthcoming launch of a Snap Audience Network, which will sell ads that appear in apps other than Snapchat.

Snap's descriptions of the network so far have been light on details, but the network may help Snap broaden its appeal to advertisers without having to gain users. Snap's vice president of partnerships Ben Schwerin announced the new audience network during the keynote address of the summit. The offering gives third-party app makers a new revenue stream with Snap's full-screen, vertical ads with"advertisers included," indicating it might make sense for companies that don't have the resources or background in selling ads. In online materials, Snap says its audience network is"built with our privacy-by-design principles top of mind.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

a 1% stock pop on a 10.00 stock aint a pop! thata blip!!!!!!

MY EYESIGHT IS BAD. MY GLASSES DO NOT SEE THAT FAR. I CAN NOT WEAR TELESCOPES. TOO HEAVY

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Snap is taking on Apple in the multi-billion dollar mobile gaming businessSnap announced a new ad-supported gaming platform at an event Thursday, following Apple and Google into the gaming space. mr_jettlife
Source: CNBC - 🏆 12. / 72 Read more »