Lancashire florist joins Farewell Flowers Directory to eliminate plastic waste in the funeral industry

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Clare Ashcroft & Alison Matthews of The Flower Farm in Burscough are among the pioneering members of The Farewell Flowers Directory. A new initiative launching on 6th May at the start of Dying Matters Awareness Week. The Farewell Flowers Directory is a ground-breaking online listing service.

Clare said: “We wanted to sign up to spread the word that there are alternatives to traditional funeral flowers. We are have taken steps to move away from traditional floral foam, and into more eco friendly alternatives, our aim is to move over to producing entirely compostable designs.

The good news is that compostable alternatives to floral foam are available; ranging from creating moss and twig bases to arrangements of flowers or plants designed to be shared after the funeral with family and friends and to be taken home. Alison understands both the power that well-designed flowers can have and the need for a more sustainable approach.

 

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