Heineken pledges nearly $50 million investment for 'transforming tired pubs' into eco-friendly faces of resilience

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Heineken said the investment is a demonstration of 'confidence in the resilience of the great British local in the face of uncertainty.'

Dutch brewing company Heineken is working on 'transforming tired pubs' across the U.K. with a nearly $50 million investment meant to ease locals as the U.K. recovers from a 41-year inflation high. The £39 million investment is being made through Heineken UK's Star Pubs, a network of 2,400 leased-out bars. Heineken said that the money will go toward 612 establishments, including 62 closed pubs that will now be reopened this year.

' They also plan to implement more eco-friendly changes, including heating controls, insulation and low-energy lighting that Heineken says will cut energy use by 15%. 'People are looking for maximum value from visits to their local. They want great surroundings and food and drink as well as activities that give them an extra reason to go out, such as sports screenings and entertainment,' Star Pubs' managing director Lawson Mountstevens said.

 

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