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Parker Conrad thinks he can beat Zenefits, the company he founded, and he just got $45 million in funding to prove it

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Parker Conrad's new startup, Rippling, thinks it can win by focusing on being the repository for client's employee data.

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Conrad's new startup offers a broader range of features than Zenefits, because it offers services for IT departments as well as HR divisions. But it also differs because it comes out of his insight that managing employee data is a problem across corporations and that different departments could benefit from being able to tap into a common repository of worker information.

With Rippling's system, information such as that can percolate across departments, because it's all located in the same database. The system can easily create an email list consisting of a company's San Francisco workers or everyone in its engineering department or all managers of a certain level. And the system can dynamically update those lists whenever someone's job title or office location changes.

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