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Rakuten, eBay team up to test U.S. market for used Japanese fashion goods

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The tie-up aims to capitalize on the currency effect and also a move toward bargain hunting as cost-of-living pressures around the world crimp spending

to test U.S. demand for used Japanese fashion goods, made all the cheaper with the yen trading near a 34-year low.

In exchange for commissions on sales, eBay lists Rakuma’s selected goods for sale on its site, while a Rakuten-contracted vendor handles shipping and customer service in the U.S. “Because of the use of cases and covers and such, these second-hand goods are in quite good shape,” Hasegawa said. “To say something is ‘used in Japan’ gives some immediate value.”

Rakuten did not provide a sales target for the venture with eBay. Hasegawa said there has not been any feedback from the seven vendors yet, but if the trial goes well the goal would be to link up all Rakuma shops and users with eBay.

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