Family plans will see the largest increase, with prices rising to $19.99 per month from $16.99. Duo plans, which allow two users to share an account, will increase by $2 to $16.99. And Spotify Premium subscriptions will now cost $11.99 a month, an increase of $1 a month."So that we can continue to invest in and innovate on our product features and bring users the best experience, we occasionally update our prices," the company said in a blog post announcing the hikes.
Over the past year, Spotify has committed to price increases in addition to multiple rounds of layoffs and other initiatives to improve profitability. The company said it will be more intentional about future investments after"We want to offer as much flexibility as possible in this next stage of Spotify because we are at the size where we want to appeal to an even larger base of consumers," Ek said.
"The more value we create, the more ability we will have to then capture some of that value by price increases," Ek said.Spotify stock has surged more than 100% over the past year and is up about 64% year to date. A screen displays the logo and trading information for Spotify on the floor at the New York Stock Exchange in New York City, U.S., February 6, 2024. REUTERS/Brendan McDermid
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