How this local shapewear line sculpted the e-commerce industry through TikTok Shop

IN the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop's distinct features, enhancing the brand's reach and appeal to consumers.SOLÁ, an affordable yet high-quality shapewear line, was launched in the spring of 2023 by Miss International 2016 Kylie Versoza and her friends with the main goal of encouraging the community to embrace the uniqueness of their bodies and feel comfortable in their own skin.

Gao adds that their unique livestreams allow them to come up with competitive pricing. 'We don't have this every single day. for a limited time only and I think our audience knows that so they really tune in to livestreams to communicate with our host and the brand, and partake in lower pricing. We really love seeing that because not only do they get a discount, they're also able to really engage with us,' she says.

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