DTI, TikTok to boost local MSMEs, expand market reach to rural areas

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Department Of Trade And Industry News

The Department of Trade and Industry is aiming to bolster support for micro, small, and medium enterprises in the Philippines and expand their market reach to provincial areas through a partnership with TikTok, one of the largest social media and e-commerce platforms.

In this file photo taken on April 13, 2020, the social media application TikTok logo is displayed on the screen of an iPhone in Arlington, Virginia Former Disney executive Kevin Mayer will become the head of TikTok and chief operating officer of the popular video app's parent company, the group announced on May 18, 2020.

“TikTok’s influence in empowering local micro, small, and medium enterprises is undeniable, and their accelerated adoption of e-commerce is crucial for revolutionizing production sectors, generating high-quality employment opportunities, and elevating the competitiveness of Philippine products on the global stage,” Pascual said.

“With the passage of the ITA, all platforms including TikTok are expected to adhere to the regulations outlined in the new law,” the DTI said. The DTI chief also lauded the social media firm in responding to show cause orders issued by the Fair Trade Enforcement Bureau regarding the illicit sale of vape products.Outside of market activities, the digital firm and the trade industry discussed possible partnership opportunities to establish a Content Creator Academy, aiming for deeper digital integration in the Philippines.

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