Eight tips for turning your craft into a business

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Most of us dream of being our own boss and getting to do what we love ALL day, EVERY day. But how do you make the leap and turn your passion for crafting – or anything else - into your own business? We picked the brains of three creative and wise Woman’s Hour guests to get their TOP tips so you can do just that…Know your own worth

“Being on Instagram and really making use of social media is so important for selling, and building those relationships. I think people want to see the real person behind the business, as that’s what you don’t get from mass-produced products. Yes, there are nicely curated photos of thread and yarn, but I shared a picture of me coming out of a sweaty hot yoga class the other day, because that's what I do.

“Google the kind of markets that are in your area and just go and buy something,” says Tallie Maughan, who runs ceramics studio“Just by going and buying or selling work you're joining the community, you're going to be surrounded by other artists and that's when you're going to answer questions like ‘how much should this be sold for?’.”

“Market penetration, how big is your market - by the time you get to a 100 page business plan, you know everything about your situation,” says Tallie. “I would honestly cry over piles of receipts, that was the biggest stress for me. I've started using a cloud accounting assistant and that's amazing, and I’ve got an app so I can scan my receipts and it imports all of my transactions.”“Having that physical group to go to is fantastic, but maybe find one person who you trust who can be your ‘business bestie’,” is Amy’s genius advice.

 

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